Growth of a Millenial Icon: Bummer's Growth Journey
Bummer, proudly featured on Shark Tank India, is a direct-to-consumer innerwear brand crafted to meet the needs of India’s 200 million+ digital millennials. When the brand came to us, they were looking to scale their monthly revenue from ₹30 lakhs to ₹1 crore within the next three months. Known for producing the softest and most comfortable underwear in the country.
Project details
- ServiceAI
- IndustryAI
- Clothing and fashion
- Partner
- Hovers · 5 from 6 reviews · Shopify partner since 2022
Inside the project
AI-generatedWritten by ShopDigest AI from Hovers’ description and project images.
Bummer's ₹30 lakh to ₹1 crore monthly revenue target
Bummer is a direct-to-consumer innerwear brand featured on Shark Tank India, made for India's 200 million+ digital millennials. Hovers describes the brand as "known for producing the softest and most comfortable underwear in the country." When the brand came to Hovers, the goal was to scale monthly revenue from ₹30 lakhs to ₹1 crore within the next three months. The project cover shows the brand's innerwear for women and men.
About the partner
Hovers is a Shopify Partner based in Pune, India, partnering with Shopify since 2022, with a 5 rating from 6 reviews and work in Clothing and fashion. They serve clients in India, the United Kingdom, the United States, Spain, the United Arab Emirates, South Africa and Germany.
Frequently asked questions
AI-generatedWho worked on the Shopify growth of innerwear brand Bummer?
Hovers, a Shopify Partner based in Pune, India, worked on Bummer's growth journey.
What growth goal did Bummer bring to Hovers?
According to Hovers, Bummer wanted to scale its monthly revenue from ₹30 lakhs to ₹1 crore within the next three months.
Where is Hovers based and which languages do they work in?
Hovers is based in Pune, India, and works in English.
