Guinness Webstore - Magento to Shopify Plus replatform

We are proud to have become the tech partner of the Guinness Webstore, the official online store of the iconic beer brand. The initial project included the custom design and development of a theme in line with the brand's guidelines, always maintaining Diageo’s strict compliance standards. Also in the scope of the initial project, we integrating the store's warehouses with their ERP system.
Project details
- IndustryAI
- Food and drink
- Partner
- Peanut Butter · 5 from 22 reviews · Shopify partner since 2017
What was delivered
AI-generated- Migration from Magento to Shopify Plus
- Custom theme designed and developed to the brand's guidelines
- Integration of the store's warehouses with the ERP system
Inside the project
AI-generatedWritten by ShopDigest AI from Peanut Butter’s description and project images.
Moving the official Guinness Webstore from Magento to Shopify Plus
The Guinness Webstore, the official online store of the beer brand, was moved from Magento to Shopify Plus in this replatform. In their review, the Guinness Webstore US team calls it "a complex migration from Magento to Shopify Plus — a critical project for our e-commerce future, which they delivered flawlessly from start to finish." The same review says the client has worked with Peanut Butter for over three years, and Peanut Butter describes itself as the store's tech partner.
A custom Guinness theme within Diageo's compliance standards
As part of the initial project, Peanut Butter designed and developed a custom theme in line with the Guinness brand guidelines while keeping to Diageo's strict compliance standards. The same scope also covered integrating the store's warehouses with the client's ERP system.
About the partner
Peanut Butter is a Select-tier Shopify Partner based in Madrid, Spain, a Shopify Partner since 2017, working in English and Spanish and rated 5 from 22 reviews. Food and drink is among the industries it works in.
Frequently asked questions
AI-generatedWho migrated the Guinness Webstore from Magento to Shopify Plus?
Peanut Butter handled the Guinness Webstore's move from Magento to Shopify Plus and describes itself as the store's tech partner.
What was included in the Guinness Webstore Shopify Plus project?
Peanut Butter reports that the initial project included designing and developing a custom theme in line with the brand's guidelines and Diageo's compliance standards, plus integrating the store's warehouses with the ERP system.
Where is Shopify Partner Peanut Butter based?
Peanut Butter is based in Madrid, Spain, and works in English and Spanish.



