Halfday Iced Tea: Store Redesign

Halfday came to us with bold new branding and an even bolder vision: make gut-friendly iced tea as fun as the stuff you grew up drinking. We brewed up a site that feels as crisp as their tea. Playful yet polished, with an intuitive shopping experience, punchy messaging, and just the right amount of nostalgia. Results: CTR increased from 6% to 27%, Bounce Rate -12%