Happy Mammoth: Scaling a $10M/Month Brand With Relentless CRO
Happy Mammoth is a nine-figure supplements brand with a large, complex e-commerce setup, multiple product categories, and a highly segmented audience. They’ve partnered with DTC Pages for over two years to run continuous experimentation at scale — from sitewide pricing strategies to highly targeted landing page optimizations.
Project details
- Service
- Industry
- Health and beauty
- Partner
- DTC Pages
What was delivered
- Continuous conversion rate experimentation
- Sitewide pricing strategy tests
- Targeted landing page optimizations
Inside the project
Testing across a nine-figure supplements catalogue
Happy Mammoth sells supplements across multiple product categories to a highly segmented audience, on what DTC Pages describes as a large, complex e-commerce setup. For over two years, DTC Pages has run continuous experimentation at scale for the brand. The testing ranges from sitewide pricing strategies to highly targeted landing page optimizations. In the project title, DTC Pages describes the work as scaling a $10M/month brand with relentless CRO.
How Happy Mammoth describes the testing process
In their review, Happy Mammoth's reviewer says they have worked with DTC Pages since early 2023 on conversion work for Happy Mammoth's Shopify stores. They write that every test had "a clear hypothesis, a proper readout and a recommendation on what to do next." They also mention weekly recaps and a written summary after every call.
About the partner
DTC Pages is a Shopify Select partner based in Southampton, United Kingdom, serving clients in the United Kingdom, United States, Australia and United Arab Emirates. DTC Pages works in English and Spanish.
Frequently asked questions
Who runs conversion rate optimization for Happy Mammoth's Shopify store?
DTC Pages has supported Happy Mammoth for over two years, running continuous conversion rate optimization experiments for the supplements brand.
What CRO work did DTC Pages do for the Happy Mammoth supplements brand?
DTC Pages reports running experiments at scale, from sitewide pricing strategies to highly targeted landing page optimizations.
Where is DTC Pages based and which languages does it work in?
DTC Pages is based in Southampton, United Kingdom, and works in English and Spanish.
Some sections on this page were written by ShopDigest AI from DTC Pages’ description and project images.
