Haven Sleep Co.
A luxury D2C mattress brand, was generating $30K/month but couldn't scale profitably. I implemented a complete Meta ads transformation: rebuilt their funnel strategy, launched systematic creative testing, refined audience segmentation, and optimized every conversion point. The results speak for themselves: $737K in monthly revenue within 5 months (a 24x increase) while maintaining healthy margins.
Project details
- Industry
- Home and garden
- Partner
- Dair Rose · 5 from 3 reviews · Shopify partner since 2021
What was delivered
- Rebuilt Meta ads funnel strategy
- Systematic creative testing
- Refined audience segmentation
- Conversion point optimization
Inside the project
A D2C mattress brand stuck at $30K a month
Haven Sleep Co. is a direct-to-consumer mattress brand, described in the portfolio as luxury. Before the work began, the brand was generating $30K a month but could not scale profitably.
Rebuilding the Meta ads funnel for growth
The work covered the brand's Meta ads from end to end. Dair Rose rebuilt the funnel strategy, launched systematic creative testing, refined audience segmentation and optimized every conversion point. Dair Rose reports $737K in monthly revenue within 5 months, described as a 24x increase, while the brand kept healthy margins.
About the partner
Dair Rose is a Shopify Partner since 2021, based in Vancouver, Canada, serving merchants in Canada, the United States, Australia, the United Kingdom and New Zealand, with a 5 rating from 3 reviews. Dair Rose works in English and Russian and lists Home and garden among their industries.
Frequently asked questions
Who ran Meta ads for the Haven Sleep Co. Shopify store?
Dair Rose ran the Meta ads work for Haven Sleep Co., a D2C mattress brand, rebuilding its funnel strategy, creative testing and audience segmentation.
What results did Meta ads deliver for Haven Sleep Co.?
Dair Rose reports that monthly revenue grew from $30K to $737K within 5 months, a 24x increase, while healthy margins were maintained.
What was changed in Haven Sleep Co.'s Meta ads?
Dair Rose rebuilt the funnel strategy, launched systematic creative testing, refined audience segmentation and optimized every conversion point.
Where is Dair Rose based and which languages do they work in?
Dair Rose is based in Vancouver, Canada, and works in English and Russian.
Some sections on this page were written by ShopDigest AI from Dair Rose’s description and project images.
