Haze Underthings
Founded, cut and sewn in London, Haze Underthings' mission is to redefine everyday women’s underwear, while seamlessly blending environmental stewardship with premium basics. Not Studio's store build focused on providing a premium look and feel—reflective of their beautiful product—in order to grow direct sales and attract the right caliber of wholesale stockists.
Project details
- ServiceAI
- IndustryAI
- Clothing and fashion
- Partner
- Not Studio · 5 from 6 reviews · Shopify partner since 2016
Inside the project
AI-generatedWritten by ShopDigest AI from Not Studio’s description and project images.
A London-made underwear label selling direct and to stockists
Haze Underthings founds, cuts and sews its underwear in London, with a mission to redefine everyday women's underwear while pairing environmental stewardship with basics. Not Studio's store build set out to give the brand a premium look and feel that reflects the product, with two commercial aims: growing direct sales and attracting the right caliber of wholesale stockists.
What the Haze homepage shows
The project image shows the Haze homepage with a compact header: the haze wordmark, navigation links for shop, story and sizing, a currency selector, and account, search and cart icons. Below it sits a full-width lifestyle hero with a headline, a short brand line and two calls to action, one leading to the shop and one to the brand story.
About the partner
Not Studio is a London, United Kingdom based Shopify Partner since 2016, serving the United Kingdom and United States, with a 5 rating from 6 reviews. It lists Store build or redesign starting at $10000 and works in Clothing and fashion.
Frequently asked questions
AI-generatedWho built the Shopify store for Haze Underthings?
Not Studio, a London-based Shopify Partner, built the Shopify store for women's underwear brand Haze Underthings.
What was the Haze Underthings Shopify store build meant to achieve?
According to Not Studio, the build focused on a premium look and feel reflecting the product, in order to grow direct sales and attract the right caliber of wholesale stockists.
What does Not Studio charge for a Shopify store build?
Not Studio lists Store build or redesign as Starting at $10000.
