HelloFresh: Launching into Japan on Shopify Plus

We helped global meal-kit subscription service HelloFresh launch into Japan, their first Asian market, with a proof-of-concept store. Leveraging Shopify Plus and Recharge, we developed a custom subscription solution that effortlessly handled complex custom discounts. We also adapted the store for a Japanese audience, honouring cultural considerations.
Project details
- IndustryAI
- Food and drink
- Partner
- Swanky · 5 from 35 reviews · Shopify partner since 2011
What was delivered
AI-generated- Proof-of-concept Shopify Plus store for Japan
- Custom subscription solution
- Handling of complex custom discounts
- Store adapted for a Japanese audience
Inside the project
AI-generatedWritten by ShopDigest AI from Swanky’s description and project images.
A proof-of-concept store for HelloFresh's first Asian market
HelloFresh, the global meal-kit subscription service, entered Japan, its first Asian market, with a proof-of-concept store on Shopify Plus. Swanky helped with the launch and adapted the store for a Japanese audience, taking cultural considerations into account. The project images show a Japanese-language homepage with navigation for viewing plans, how the service works, the brand's story and the menu.
A custom subscription solution with complex custom discounts
Using Shopify Plus, Swanky developed a custom subscription solution for the Japanese store. According to Swanky, the solution handled the brand's complex custom discounts, and the agency describes that handling as effortless.
About the partner
Swanky is a Platinum Shopify Partner based in Exeter, United Kingdom, a partner since 2011 with a 5 rating from 35 reviews. Swanky works in English, German and French and lists food and drink among its industries.
Frequently asked questions
AI-generatedWho helped HelloFresh launch its Shopify Plus store in Japan?
Swanky helped HelloFresh launch into Japan, its first Asian market, with a proof-of-concept store on Shopify Plus.
What did Swanky build for HelloFresh's Japanese Shopify store?
Swanky developed a custom subscription solution on Shopify Plus that handled complex custom discounts, and adapted the store for a Japanese audience with cultural considerations in mind.
How much does Swanky charge for Shopify work?
Swanky's listed price is "Starting from $1500".




