HFF Custom Rods Migration to Shopify Plus for B2B Growth

• Migration from WooCommerce to Shopify Plus
• Site speed improvements
• Navigation optimization
• Custom pricing for B2B buyers
• Digital catalog with direct ordering

Moving HFF Custom Rods from WooCommerce to Shopify Plus

HFF Custom Rods left WooCommerce for Shopify Plus, with Folio3 eCommerce handling the migration. The stated goals were faster performance and room to grow the brand's B2B business. As part of the move, Folio3 eCommerce improved site speed and optimized the store's navigation.

Custom pricing and a digital catalog for B2B buyers

On Shopify Plus, Folio3 eCommerce enabled custom pricing and launched a digital catalog with direct ordering. Folio3 eCommerce reports that the project led to higher conversions, increased B2B sales, an improved user experience and more efficient operations for the business.

What Joe Haywood of HFF Custom Rods said

In a 5-star review from January 2025, Joe Haywood of HFF Custom Rods described "Exceptional customer service" and called the Folio3 team "VERY friendly, responsive, and professional." He wrote that they "go above and beyond to meet and exceed my expectations for our new website," and recommended Folio3 for "a new website build, existing website migration, marketing strategies, and much more!"

About the partner

Folio3 eCommerce is a Shopify Plus partner based in Belmont, United States, and a Shopify Partner since 2019, rated 4.9 from 6 reviews. Its industries include Business to business (B2B), and it serves regions including the United States, United Kingdom, Australia and Canada.

Who migrated HFF Custom Rods to Shopify Plus?

Folio3 eCommerce migrated HFF Custom Rods to Shopify Plus, improving site speed and navigation and adding B2B features along the way.

Which platform did HFF Custom Rods move to Shopify Plus from?

HFF Custom Rods moved from WooCommerce to Shopify Plus.

What B2B features were added to the HFF Custom Rods Shopify Plus store?

Folio3 eCommerce enabled custom pricing and launched a digital catalog with direct ordering.

What results were reported from the HFF Custom Rods Shopify Plus migration?

Folio3 eCommerce reports higher conversions, increased B2B sales, an improved user experience and more efficient operations.

Where is Folio3 eCommerce based and which languages does it work in?

Folio3 eCommerce is based in Belmont, United States, and works in English.