How Wilson Sporting Goods Upgraded Their Digital Game with Atwix
Wilson Sporting Goods faced a slow, rigid platform that limited growth, frustrated content teams, and couldn’t keep up with modern shopping expectations. Partnering with Atwix, they adopted a future-ready B2B eCommerce solution rolled out seamlessly, achieving them 90+ Lighthouse scores, faster updates, and a flexible backend that empowered marketers and developers to innovate and scale.
Project details
- Services
- Industries
- Sports and recreation
- Business to business (B2B)
- Partner
- Atwix – Your B2B & Complex eCommerce Experts
What was delivered
- Move off a slow, rigid legacy platform
- B2B eCommerce solution rollout
- Flexible backend for marketing and development teams
Inside the project
Leaving Wilson's slow, rigid platform behind
Wilson Sporting Goods, whose storefront sells tennis rackets, shoes and apparel, had outgrown its previous platform. According to Atwix, that platform was slow and rigid. It held back growth, frustrated content teams and could not keep up with what shoppers now expect. The fix was a move to a B2B eCommerce solution, which Atwix rolled out for the brand.
90+ Lighthouse scores and a more flexible backend
Atwix reports that the new setup reached Lighthouse scores of 90+ and made updates faster. Atwix also says the flexible backend gives Wilson's marketers and developers room to innovate and scale.
About the partner
Atwix – Your B2B & Complex eCommerce Experts is a Shopify Plus partner based in Chicago, United States, working in English. Sports and recreation is among its listed industries.
Frequently asked questions
Who replatformed the Wilson Sporting Goods Shopify store?
Atwix moved Wilson Sporting Goods off a slow, rigid platform and rolled out a B2B eCommerce solution for the brand.
What results did Atwix report for the Wilson Sporting Goods replatform?
Atwix reports 90+ Lighthouse scores, faster updates and a flexible backend that lets Wilson's marketers and developers innovate and scale.
Where is Atwix based?
Atwix is based in Chicago, United States, and works in English.
Some sections on this page were written by ShopDigest AI from Atwix – Your B2B & Complex eCommerce Experts’ description and project images.
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