Illume Candles
We partnered with Illume Candles to elevate their Shopify website with a modern, editorial look and enhanced UX. Custom PDPs feature scent note metafields, lifestyle video, and bundling options, creating a refined customer journey. The result is a fully responsive, high-performing site that blends beautiful design with strategic functionality to drive conversions (which increased to 13%).
Project details
- ServiceAI
- IndustryAI
- Home and garden
- Partner
- Knack Marketing · 5 from 5 reviews · Shopify partner since 2022
What was delivered
AI-generated- Redesign of the Shopify storefront
- Custom product detail pages
- Scent note metafields on product pages
- Lifestyle video on product pages
- Bundling options on product pages
- Responsive site layout
Inside the project
AI-generatedWritten by ShopDigest AI from Knack Marketing’s description and project images.
Moving Illume Candles off an older Shopify theme
Illume Candles sells candles and home fragrance. According to the brand's review, its storefront ran on an older theme, and it wanted an upgrade to both the look of the store and the user experience. The review says the brand hired Knack Marketing for the redesign after reviewing the agency's portfolio and meeting with Ashley and Susie. Knack Marketing describes the new direction as a modern, editorial look with enhanced UX, built as a fully responsive site.
Candle product pages with scent notes, video and bundles
The product detail pages were custom built. Each one shows the candle's scent notes, which are stored as metafields, alongside lifestyle video and options for buying products as bundles. Knack Marketing says the aim was a more refined customer journey, with the design and these features working together to drive conversions. The agency reports that conversions increased to 13%.
What the Illume homepage shows
The project cover image shows the redesigned homepage. It has a header with dropdown menus for Collections, Fragrances, Products and About Us, plus a Sale link. Below the header is a full-width hero slideshow featuring a product line, followed by a section of the latest products.
About the partner
Knack Marketing is a Select-tier Shopify Partner based in Palm Harbor, United States, a partner since 2022, with a 5-star rating from 5 reviews; it works in home and garden, among other industries.
Frequently asked questions
AI-generatedWho redesigned the Illume Candles Shopify store?
Knack Marketing redesigned the Illume Candles Shopify store.
What was added to the Illume Candles product pages?
Knack Marketing built custom product pages that show scent notes stored as metafields, lifestyle video and bundling options.
What results did the Illume Candles Shopify redesign achieve?
Knack Marketing reports that conversions increased to 13% after the redesign.
Where is Knack Marketing based and which languages does it work in?
Knack Marketing is based in Palm Harbor, United States, and works in English.
