illy Japan — Official Online Store Development & Operations
Handled requirements, design, development, and launch, and still manage operations including optimization and advertising. Localized UI/UX and branding for the Japan market, built a custom theme, and managed Klaviyo, Instagram, and Google Ads. Implemented subscription and bundle (Build-a-Box) features, creating an e-commerce site that balances Illy’s premium brand identity with local needs.
Project details
- IndustryAI
- Food and drink
- Partner
- Bravas · 5 from 1 review · Shopify partner since 2024
What was delivered
AI-generated- Requirements, design, development and launch of the official store
- UI/UX and branding localized for the Japan market
- Custom theme
- Subscription feature
- Build-a-Box bundle feature
- Ongoing operations, optimization and advertising
Inside the project
AI-generatedWritten by ShopDigest AI from Bravas’ description and project images.
Localizing illy's official store for Japan
For the official illy Japan store, Bravas handled the full path from requirements and design through development and launch. The UI/UX and branding were localized for the Japan market and a custom theme was created, aiming to balance illy's premium brand identity with local needs. The project images show a Japanese-language homepage with navigation for all products, coffee, capsule machines, an about illy page, the illy coffee university and contact.
Subscriptions, Build-a-Box and ongoing marketing
On the commerce side, Bravas implemented subscription and bundle features, including a Build-a-Box option. Since launch, Bravas has continued to manage the store's operations, covering optimization and advertising.
About the partner
Bravas is a Select-tier Shopify Partner based in Minato, Japan, a partner since 2024 with a 5-star rating from 1 review. Bravas works in Japanese, English, Spanish, French, Italian, Chinese (PRC), Vietnamese, Korean and Thai.
Frequently asked questions
AI-generatedWho developed the illy Japan official Shopify store?
Bravas handled requirements, design, development and launch of illy Japan's official Shopify store, and still manages its operations, including optimization and advertising.
What features were added to the illy Japan Shopify store?
Bravas reports implementing subscription and bundle (Build-a-Box) features, along with a custom theme and UI/UX and branding localized for the Japan market.
Where is Bravas based and which languages do they work in?
Bravas is based in Minato, Japan, and works in Japanese, English, Spanish, French, Italian, Chinese (PRC), Vietnamese, Korean and Thai.
.jpg)
