• Jollein + Strix + Shopify Plus

Jollein, a Dutch baby and toddlers lifestyle brand with a growing presence across Europe, serves both B2C and B2B customers. As their strategic digital partner, we migrated all regional shops into one centralized Shopify Plus store using Shopify Markets. This unified platform delivers performance, flexibility, and international scalability, laying a strong foundation for future e-commerce growth.
Project details
- Industries
- Lifestyle
- Business to business (B2B)
- Partner
- Strix
What was delivered
- Migration of all regional shops into one Shopify Plus store
- International selling set up with Shopify Markets
Inside the project
Folding Jollein's regional shops into one Shopify Plus store
Jollein used to run separate regional shops. Strix, which describes itself as the brand's strategic digital partner, moved all of them into a single central Shopify Plus store and used Shopify Markets to handle the regions. Strix says the unified platform gives Jollein performance, flexibility and room to scale internationally, and a foundation for future e-commerce growth.
A Dutch baby and toddler brand selling across Europe
Jollein is a Dutch lifestyle brand for babies and toddlers with a growing presence across Europe. It sells to consumers (B2C) and to business customers (B2B).
About the partner
Strix is a Shopify Plus partner based in Utrecht, Netherlands, serving clients in the Netherlands, Germany and Poland, and lists business to business (B2B) among its industries.
Frequently asked questions
Who migrated Jollein's regional shops to Shopify Plus?
Strix, a Shopify Plus partner based in Utrecht, migrated all of Jollein's regional shops into one central Shopify Plus store.
How did Jollein bring its European shops onto one Shopify store?
Strix moved Jollein's regional shops into one central Shopify Plus store and used Shopify Markets for its international selling.
Where is Strix based and which languages does it work in?
Strix is based in Utrecht, Netherlands, and works in English, German, Dutch and Polish.
Some sections on this page were written by ShopDigest AI from Strix’s description and project images.




