Kaliflower Organics - Förbättrad kundresa och B2B försäljning

Kaliflower Organics, ett svenskt varumärke inom naturlig hudvård, ville förfina sin kundresa och stärka både B2C och B2B-försäljningen i Shopify. Vi utvecklade en ny visuell identitet med varmare färger och tydligare storytelling som speglar varumärkets hållbara filosofi. Resultatet blev en inspirerande, konverterande och skalbar webbshop redo för fortsatt tillväxt.
Project details
- Industries
- Health and beauty
- Business to business (B2B)
- Partner
- Hall & Hatje · 5 from 3 reviews · Shopify partner since 2024
What was delivered
- New visual identity
- Clearer brand storytelling
- Refined customer journey for B2C and B2B sales
Inside the project
A warmer visual identity for Kaliflower Organics
Kaliflower Organics is a Swedish natural skincare brand that sells to both consumers and businesses on Shopify. The brand wanted to refine its customer journey and strengthen B2C and B2B sales. In response, Hall & Hatje developed a new visual identity with warmer colours and clearer storytelling, meant to reflect the brand's sustainable philosophy. Hall & Hatje describes the result as an inspiring, converting and scalable webshop ready for continued growth.
The skincare homepage in the project image
The cover image shows the Kaliflower Organics homepage. It has a header with a centred logo, a menu icon, search and cart, and a full-width hero slideshow with a shop button.
About the partner
Hall & Hatje is a Shopify Partner since 2024 based in Sundsvall, Sweden, working in English and Swedish, with a 5 rating from 3 reviews. Its industries include Health and beauty and Business to business (B2B).
From Hall & Hatje’s portfolio
The developer’s own description of this project, as listed on their Shopify Partner profile, with an English translation by ShopDigest AI.
Kaliflower Organics, a Swedish brand in natural skincare, wanted to refine its customer journey and strengthen both B2C and B2B sales in Shopify. We developed a new visual identity with warmer colours and clearer storytelling that reflects the brand's sustainable philosophy. The result was an inspiring, converting and scalable webshop ready for continued growth.
Original (Dutch): Kaliflower Organics, ett svenskt varumärke inom naturlig hudvård, ville förfina sin kundresa och stärka både B2C och B2B-försäljningen i Shopify. Vi utvecklade en ny visuell identitet med varmare färger och tydligare storytelling som speglar varumärkets hållbara filosofi. Resultatet blev en inspirerande, konverterande och skalbar webbshop redo för fortsatt tillväxt.
Frequently asked questions
Who redesigned the Kaliflower Organics Shopify store?
Hall & Hatje did the work. The agency developed a new visual identity for the Swedish natural skincare brand to refine its customer journey and strengthen B2C and B2B sales.
What did Hall & Hatje change for the Kaliflower Organics skincare store?
Hall & Hatje developed a new visual identity with warmer colours and clearer storytelling that reflects the brand's sustainable philosophy.
Where is Hall & Hatje based and which languages do they work in?
Hall & Hatje is based in Sundsvall, Sweden, and works in English and Swedish.
Some sections on this page were written by ShopDigest AI from Hall & Hatje’s description and project images.



