L.A.B. Golf
L.A.B. Golf putters are used by successful PGA tour players, including 2025 US Champ, J.J. Spaun. We migrated L.A.B. Golf from WooCommerce to Shopify Plus in 60 days, creating distinct D2C/B2B sites. Added Doogma visualizer for real-time customization, automated fitting emails (40–50% conversions), and launched AI-driven recommendations. Success contributed to $200M LVMH acquisition.
Project details
- IndustryAI
- Sports and recreation
- Partner
- PLUM TREE GROUP · 4.8 from 4 reviews · Shopify partner since 2013
What was delivered
AI-generated- WooCommerce to Shopify Plus migration
- Separate D2C and B2B Shopify sites
- Visualizer for real-time putter customization
- Automated fitting emails
- AI-driven product recommendations
Inside the project
AI-generatedWritten by ShopDigest AI from PLUM TREE GROUP’s description and project images.
Moving L.A.B. Golf from WooCommerce to Shopify Plus
L.A.B. Golf makes putters used by PGA Tour players, including 2025 US Champ J.J. Spaun. PLUM TREE GROUP reports completing the move from WooCommerce to Shopify Plus in 60 days, and built two distinct sites on Shopify: one for direct-to-consumer shoppers and one for B2B buyers.
Putter visualizer, fitting emails and recommendations
The agency added a visualizer so shoppers can customize a putter in real time, set up automated fitting emails and launched AI-driven recommendations. PLUM TREE GROUP reports 40–50% conversions from the fitting emails and says the project's success contributed to the $200M LVMH acquisition.
About the partner
PLUM TREE GROUP is a Chicago, United States based Shopify Partner since 2013, rated 4.8 from 4 reviews, and works in sports and recreation among other industries.
Frequently asked questions
AI-generatedWho migrated L.A.B. Golf from WooCommerce to Shopify Plus?
PLUM TREE GROUP migrated L.A.B. Golf from WooCommerce to Shopify Plus, completing the move in 60 days according to the agency.
What was built in the L.A.B. Golf Shopify Plus migration?
PLUM TREE GROUP created distinct D2C and B2B sites, added a visualizer for real-time putter customization, automated fitting emails and launched AI-driven recommendations.
What results did PLUM TREE GROUP report for L.A.B. Golf on Shopify?
PLUM TREE GROUP reports 40–50% conversions from the automated fitting emails and says the project's success contributed to the $200M LVMH acquisition.
What does PLUM TREE GROUP charge for Shopify work?
PLUM TREE GROUP lists its pricing as "Starting from $100".
Where is PLUM TREE GROUP based and which languages does it work in?
PLUM TREE GROUP is based in Chicago, United States, and works in English.