Lillian Khallouf

Partnering with Lillian Khallouf to elevate her existing label and develop a refined luxury brand, Nectar delivered brand strategy, identity, packaging, and eCommerce design in 2024. Through strategic product and growth planning, we established a cohesive digital and physical presence to support the evolution of her label into an emerging international luxury brand.
Project details
- Industry
- Clothing and fashion
- Partner
- Nectar & Co
What was delivered
- Brand strategy
- Brand identity
- Packaging
- eCommerce design
- Product and growth planning
Inside the project
From an existing label to a luxury fashion brand
Lillian Khallouf already had a label when she partnered with Nectar & Co in 2024. The aim was to develop it into a luxury brand. Nectar & Co covered brand strategy, identity and packaging alongside the eCommerce design, and added product and growth planning. According to Nectar & Co, the result is a cohesive digital and physical presence that supports the label's growth into an emerging international luxury brand.
What the Lillian Khallouf homepage shows
The project image shows the Shopify homepage. A header holds a menu icon, a centred Lillian Khallouf wordmark, and login and cart links. Below it, a full-width editorial hero image features a model in a gown, with the page given over to the collection imagery.
About the partner
Nectar & Co is a Select-tier Shopify Partner based in Sydney, Australia, serving clients in Australia, the United Kingdom, Hong Kong and the United States. Clothing and fashion is among its listed industries.
Frequently asked questions
Who did the branding and Shopify design for Lillian Khallouf?
Nectar & Co delivered brand strategy, identity, packaging and eCommerce design for Lillian Khallouf in 2024.
What did the Lillian Khallouf luxury fashion rebrand include?
Nectar & Co reports brand strategy, brand identity, packaging, eCommerce design, and product and growth planning to develop the label into a luxury brand.
Where is Nectar & Co based?
Nectar & Co is based in Sydney, Australia, works in English and serves clients in Australia, the United Kingdom, Hong Kong and the United States.
Some sections on this page were written by ShopDigest AI from Nectar & Co’s description and project images.




