Low Sport Gear - Licensed Hockey Apparel Brand

Low Sport Gear, the official hockey apparel brand, needed a modern, high-converting Shopify store to match the intensity of the game. Friction Studio reimagined their website with a bold, performance-driven UI/UX, streamlined navigation, and a faster, more intuitive shopping experience. The redesign elevated user engagement, strengthened brand credibility, and boosted conversions.
Project details
- ServiceAI
- IndustriesAI
- Sports and recreation
- Clothing and fashion
- Partner
- Friction Studio · 5 from 15 reviews · Shopify partner since 2020
What was delivered
AI-generated- Shopify store redesign
- New UI/UX for the storefront
- Streamlined site navigation
- Reworked shopping experience
Inside the project
AI-generatedWritten by ShopDigest AI from Friction Studio’s description and project images.
A performance-driven redesign for licensed hockey apparel
Low Sport Gear sells official hockey apparel and wanted a Shopify store that converts well and suits the intensity of the game. Friction Studio reworked the site with a bold, performance-driven UI/UX, streamlined navigation and a faster, more intuitive shopping experience. Friction Studio reports that the redesign raised user engagement, strengthened brand credibility and boosted conversions.
Sport-led menus in the store header
The project images show the redesigned homepage: a header with dropdown menus organised by sport, team and collection, plus search, account and cart icons.
About the partner
Friction Studio is a Select-tier Shopify Partner based in Los Angeles, United States, a partner since 2020 with a 5-star rating from 15 reviews. It serves merchants in the United States, United Kingdom, Canada, Australia, France and Latvia, works in English and lists clothing and fashion among its industries.
Frequently asked questions
AI-generatedWho redesigned the Low Sport Gear hockey apparel Shopify store?
Friction Studio, a Shopify Partner based in Los Angeles, redesigned the Shopify store for Low Sport Gear, an official hockey apparel brand.
What did the Low Sport Gear Shopify redesign include?
Friction Studio delivered a bold, performance-driven UI/UX, streamlined navigation and a faster, more intuitive shopping experience. Friction Studio reports higher user engagement, stronger brand credibility and more conversions.
What does Friction Studio charge for Shopify work?
Friction Studio lists its pricing as "Starting from $100".



