Luxury Jewellery Brand

Custom Website Design | Development | E-commerce | My client, the CEO of an award-winning Fine Jewellery brand which she founded after a 17-year diamond career sought to update her outdated website. Her objective was to create a lighter, softer, and more modern look and feel for the website that would align with her brand positioning.
Project details
- ServiceAI
- IndustryAI
- Jewelry and accessories
- Partner
- NUVO MUSE · 5 from 4 reviews · Shopify partner since 2016
What was delivered
AI-generated- Custom website design
- Website development on Shopify
- E-commerce setup
Inside the project
AI-generatedWritten by ShopDigest AI from NUVO MUSE’s description and project images.
A lighter, softer website for an award-winning fine jewellery brand
Matturi is a fine jewellery brand founded by its CEO after a 17-year career in diamonds, and NUVO MUSE describes it as award-winning. She felt the existing website was outdated. The brief was a lighter, softer and more modern look and feel that matched how the brand positions itself. NUVO MUSE handled custom design, development and the e-commerce build on Shopify.
What the Matturi homepage image shows
The project image shows a homepage with a header linking to Collections, Gallery, The Brand, Provenance, Where to Buy and Showroom, plus a currency selector, search and cart. Below it is a full-width hero slideshow with a link through to the collections.
About the partner
NUVO MUSE is a Shopify Partner based in London, United Kingdom, partnering with Shopify since 2016, with a rating of 5 from 4 reviews. Its industries include jewelry and accessories.
Frequently asked questions
AI-generatedWho redesigned the Shopify website for fine jewellery brand Matturi?
NUVO MUSE designed and developed Matturi's new Shopify website, replacing the brand's outdated site.
What did the Matturi Shopify website redesign aim to achieve?
According to NUVO MUSE, the founder wanted a lighter, softer and more modern look and feel that matched the brand's positioning.
Where is NUVO MUSE based and which languages do they work in?
NUVO MUSE is based in London, United Kingdom, and works in English.


