Magic Needles

Magic Needle wanted to redesign its website with a more elegant, colorful, & realistic visual style, to increase overall website performance, and make it easier for customers to Buy the products. We collaborated with them to rebuild their Shopify e-commerce site so that it better reflected their brand, converted people to customers, and performed better overall.
Project details
- IndustryAI
- Craft supplies
- Partner
- Emerge Digital · 4.9 from 18 reviews · Shopify partner since 2018
What was delivered
AI-generated- Rebuild of the Shopify store
- New visual style reflecting the Magic Needles brand
- Easier product buying journey
Inside the project
AI-generatedWritten by ShopDigest AI from Emerge Digital’s description and project images.
A new look for the Magic Needles yarn store
Magic Needles wanted its Shopify site to have a more elegant, colourful and realistic visual style, to perform better overall and to make buying products easier. Emerge Digital worked with the brand to rebuild the store so it better reflected the brand and converted visitors into customers. In a review of Emerge Digital, Magic Needles calls the agency "a dependable partner for our Shopify website".
Yarn categories front and centre on the homepage
The project images show a header menu with What's New, Yarns, Tools, Handmade, Learn & Inspire and Retail Store, plus search, account, wishlist and cart icons. Below it, a large product feature panel sits beside category tiles for Cotton Yarn, Chenille Yarn, Macrame Rope and Merino Wool.
About the partner
Emerge Digital is a Shopify Partner based in Mumbai, India, partnering since 2018, with a 4.9 rating from 18 reviews and work in English and Hindi.
Frequently asked questions
AI-generatedWho redesigned the Magic Needles Shopify store?
Emerge Digital rebuilt the Magic Needles Shopify store to better reflect the brand, convert visitors into customers and perform better overall.
What were the goals of the Magic Needles Shopify redesign?
Magic Needles wanted a more elegant, colourful and realistic visual style, better overall site performance and an easier way for customers to buy products.
Where is Emerge Digital based and which languages does it work in?
Emerge Digital is based in Mumbai, India, and works in English and Hindi.




