Magma Products
Magma, a leader in marine grills, was adrift with low D2C sales and a clunky site. They needed an ecommerce overhaul. ATF built a new Shopify site with a streamlined checkout, rich FAQs, product reviews, and smart recommendations. The result? A 31% AOV increase and 52% boost in returning customers. Magma’s online experience now matches the quality of their grills!
Project details
- Industries
- Sports and recreation
- Home and garden
- Partner
- Above The Fray
What was delivered
- New Shopify site
- Streamlined checkout
- FAQ content
- Product reviews
- Product recommendations
Inside the project
From a clunky site to a new Shopify store for marine grills
Magma, which Above The Fray describes as a leader in marine grills, came to the agency with low direct-to-consumer sales and a site it calls clunky, and needed an ecommerce overhaul.
Checkout, FAQs, reviews and recommendations behind a 31% AOV rise
On the new Shopify site, Above The Fray added a streamlined checkout, rich FAQ content, product reviews and smart product recommendations. The agency reports a 31% increase in average order value and a 52% boost in returning customers, and says Magma's online experience now matches the quality of its grills.
About the partner
Above The Fray is a Plus-tier Shopify Partner based in Portland, United States, working in English.
Frequently asked questions
Who built the Shopify store for Magma marine grills?
Above The Fray built Magma's new Shopify site as part of an ecommerce overhaul for the marine grill brand.
What was included in Magma's new Shopify site?
Above The Fray added a streamlined checkout, rich FAQs, product reviews and smart product recommendations.
What results did Magma's Shopify rebuild report?
Above The Fray reports a 31% AOV increase and a 52% boost in returning customers for Magma.
Where is Above The Fray based?
Above The Fray is based in Portland, United States, and works in English.
Some sections on this page were written by ShopDigest AI from Above The Fray’s description and project images.
