Making Indian Chai a Mainstream In the UK With eCommerce Technology

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Homepage of the Amala Chai Shopify store developed by Techtic Solutions Inc

Techtic assisted a recently launched London-based tea brand by developing a user-friendly website that connects customers with authentic Indian tea and spices directly from farmers. The custom web app showcases the brand’s journey and values while providing an easy shopping experience. Techtic personalized web navigation to drive conversions and fine-tuned the user journey.

Project details

Services: Store build or redesign
Conversion rate optimization
Industry: Food and drink
Partner: Techtic Solutions Inc
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What was delivered

Custom Shopify website for a London tea brand
Content showcasing the brand's journey and values
Personalized web navigation
Refined user journey

Inside the project

A London chai brand selling tea and spices from Indian farmers

Amala Chai is a recently launched London tea brand that connects customers with authentic Indian tea and spices sourced directly from farmers. Techtic Solutions Inc developed a custom web app for the brand that tells the story of its journey and values while keeping shopping simple. The project images show a homepage with a menu, search, account and cart in the header, and a split hero section that sets a photograph beside the brand's travel story.

Navigation and user journey tuned for chai shoppers

Besides building the site, Techtic Solutions Inc personalized the web navigation to drive conversions and fine-tuned the user journey.

About the partner

Techtic Solutions Inc is a Shopify Plus tier partner based in New York, United States, serving clients in the United States and India and working in English.

Frequently asked questions

Who built the Shopify website for the chai brand Amala Chai?

Techtic Solutions Inc developed the Shopify website for Amala Chai, a recently launched London-based tea brand selling Indian tea and spices directly from farmers.

What did Techtic Solutions Inc do for Amala Chai's Shopify store?

Techtic Solutions Inc built a custom web app that showcases the brand's journey and values, personalized the web navigation to drive conversions and fine-tuned the user journey.

Where is Techtic Solutions Inc based?

Techtic Solutions Inc is based in New York, United States, serves clients in the United States and India, and works in English.

Some sections on this page were written by ShopDigest AI from Techtic Solutions Inc’s description and project images.