Manrico cashmere
manricocashmere.com is a fully custom platform designed to enhance the storytelling of the collection. Immersive rich components elevate the experience through visual storytelling, where images and videos alternate to guide the user’s scroll, unveiling the unique features of each product. ThinkingAbout curated the creative direction and produced all visual content, including photography, video, 3D
Project details
- IndustryAI
- Clothing and fashion
- Partner
- ThinkingAbout™ - design & innovation · 5 from 6 reviews · Shopify partner since 2017
What was delivered
AI-generated- Fully custom Shopify store
- Storytelling components alternating images and videos
- Creative direction
- Photography
- Video
- 3D content
Inside the project
AI-generatedWritten by ShopDigest AI from ThinkingAbout™ - design & innovation’s description and project images.
A scroll-led storytelling store for Manrico Cashmere
Manrico Cashmere's site is a fully custom platform built around the story of the collection. As shoppers scroll, images and videos alternate to guide them through the page and bring out the features of each product. The project's cover image shows the homepage with separate Women and Men navigation, a centred brand logo, account and cart icons, and a full-width hero image with a headline over it.
Creative direction, photography, video and 3D for the collection
Besides the build, ThinkingAbout™ handled the creative direction and produced all of the visual content used on the store, including photography, video and 3D. In its review, Manrico Cashmere describes a multidisciplinary team "blending strategy, design, and technology" and a final product that is "not only visually compelling but also highly functional and user-centric."
About the partner
ThinkingAbout™ is a Shopify Select Partner based in Perugia, Italy, a Shopify Partner since 2017, rated 5 from 6 reviews and working in English and Italian. Clothing and fashion is one of the industries it works in.
Frequently asked questions
AI-generatedWho built the Shopify store for Manrico Cashmere?
ThinkingAbout™ built Manrico Cashmere's fully custom Shopify store, designed to tell the story of the collection through alternating images and videos.
What visual content did ThinkingAbout™ produce for the Manrico Cashmere Shopify store?
ThinkingAbout™ handled the creative direction and produced all of the visual content, including photography, video and 3D.
Where is ThinkingAbout™ based and which languages does it work in?
ThinkingAbout™ is based in Perugia, Italy, and works in English and Italian.
