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Marula Gin | Webshop Development & Performance Marketing

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Marula Gin case study cover from PureAgency, showing the brand's gin bottles on the bonnet of a Land Rover

Marula Gin approached PureAgency with the desire to transform their existing website into a fully functional webshop, enabling them to sell their unique gin and related products directly to consumers. Additionally, they aimed to strengthen their online presence by setting up effective email marketing campaigns and launching targeted Google Ads to increase brand awareness and drive sales.

Project details

IndustryAI
  • Food and drink
Partner
PureAgency · 5 from 9 reviews · Shopify partner since 2023

What was delivered

AI-generated
  • Existing website turned into a Shopify webshop
  • Direct-to-consumer sales of gin and related products
  • Email marketing campaigns
  • Targeted Google Ads campaigns

Inside the project

AI-generated

Written by ShopDigest AI from PureAgency’s description and project images.

From brand website to a direct-to-consumer gin webshop

The brand asked PureAgency to turn its existing site into a fully functional webshop on Shopify. The goal was to sell its gin and related products directly to consumers.

Email campaigns and Google Ads for Marula Gin

Alongside the webshop, Marula Gin wanted a stronger online presence. PureAgency's brief covered two marketing channels: email marketing campaigns, and targeted Google Ads. Both had the same two stated aims: making more people aware of the Marula Gin brand and driving sales through the new store.

About the partner

PureAgency is a Shopify Partner based in Antwerpen, Belgium, and a partner since 2023. It works in English and Dutch and has a 5 rating from 9 reviews.

Frequently asked questions

AI-generated

Who built the Shopify webshop for Marula Gin?

PureAgency turned Marula Gin's existing website into a Shopify webshop built to sell the brand's gin and related products directly to consumers.

What marketing did PureAgency set up for the Marula Gin Shopify store?

PureAgency set up email marketing campaigns and launched targeted Google Ads for Marula Gin, aimed at building brand awareness and driving sales.

Where is PureAgency based and which languages does it work in?

PureAgency is based in Antwerpen, Belgium, and works in English and Dutch.

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