Mattel & American Girl Brands
Mattel came to SDG to migrate their entire portfolio of brands to Shopify from AEM. SDG migrated American Girl, Mattel Shop (NAD and EMEA) and Mattel Creations. Beyond a complete front-end transformation for each of these sites, SDG also built the American Girl Create Your Own Doll experience, complex customizations to Shopify Checkout and one of the most feature-rich discounts engines on Shopify.
Project details
- IndustryAI
- Toys and games
- Partner
- SDG
What was delivered
AI-generated- Migration of American Girl, Mattel Shop (NAD and EMEA) and Mattel Creations from AEM to Shopify
- Front-end rebuild for each migrated site
- American Girl Create Your Own Doll experience
- Customizations to Shopify Checkout
- Custom discounts engine
Inside the project
AI-generatedWritten by ShopDigest AI from SDG’s description and project images.
Moving Mattel's brand portfolio from AEM to Shopify
Mattel brought in SDG to move its entire portfolio of brands to Shopify from AEM. The migrated sites were American Girl, Mattel Shop for both NAD and EMEA, and Mattel Creations. Each site also received a complete front-end transformation. The project's cover image shows the American Girl homepage on Shopify, with a header holding the logo, search, cart and menu above a full-width hero image of a doll.
Create Your Own Doll, checkout and discounts
On top of the migrations, SDG built the Create Your Own Doll experience for American Girl. The work also covered complex customizations to Shopify Checkout and a discounts engine, which SDG calls one of the most feature-rich on Shopify.
About the partner
SDG is a Platinum Shopify Partner based in Los Angeles, United States, serving clients in the United States and Canada and working in English and Spanish.
Frequently asked questions
AI-generatedWho migrated Mattel and American Girl to Shopify?
SDG migrated Mattel's portfolio of brands to Shopify, including American Girl, Mattel Shop (NAD and EMEA) and Mattel Creations.
Which platform did Mattel's brands move to Shopify from?
SDG reports that the Mattel brands were migrated to Shopify from AEM.
What did SDG build besides the migration?
SDG reports a complete front-end transformation for each site, the American Girl Create Your Own Doll experience, complex Shopify Checkout customizations and a custom discounts engine.
