Melbourne Watch Co – Precision Performance, Timeless Luxury
We partnered with Melbourne Watch Company to overhaul their outdated Shopify store, replacing heavy custom coding with a streamlined Shopify 2.0 experience. By leveraging built-in features, we eliminated inefficiencies, reduced costs, and created a faster, more scalable store. The result: improved workflow, seamless user experience, and a significant boost in conversions and overall revenue.
Project details
- Service
- Industry
- Jewelry and accessories
- Partner
- DSGN✻
What was delivered
- Overhaul of an outdated Shopify store
- Heavy custom coding replaced with Shopify 2.0
- Store rebuilt on built-in Shopify features
Inside the project
Swapping heavy custom code for Shopify 2.0 at Melbourne Watch Company
DSGN✻ describes Melbourne Watch Company's Shopify store as outdated and built on heavy custom coding. The overhaul replaced that code with a Shopify 2.0 setup that relies on the platform's built-in features. According to DSGN✻, this removed inefficiencies, reduced costs and left the brand with a faster, more scalable store.
The rebuilt watch storefront and reported gains
The project image shows the homepage with a header holding the menu, logo, currency selector, search, account and cart, above a full-width hero slideshow featuring a single watch model. DSGN✻ reports an improved workflow, a better user experience and a significant boost in conversions and overall revenue.
About the partner
DSGN✻ is a Shopify Partner based in Brisbane, Australia, working in English.
Frequently asked questions
Who rebuilt the Melbourne Watch Company Shopify store?
DSGN✻ overhauled Melbourne Watch Company's outdated Shopify store and rebuilt it on Shopify 2.0.
What changed in the Melbourne Watch Company Shopify 2.0 redesign?
DSGN✻ replaced the store's heavy custom coding with a Shopify 2.0 setup that uses built-in features. DSGN✻ says this removed inefficiencies and reduced costs.
What results did the Shopify redesign for the watch brand deliver?
DSGN✻ reports a faster, more scalable store, an improved workflow and a significant boost in conversions and overall revenue.
Where is DSGN✻ based?
DSGN✻ is based in Brisbane, Australia, and works in English.
Some sections on this page were written by ShopDigest AI from DSGN✻’s description and project images.
