More Than a Brochure: Turning a Boutique Website into an Online Store

Katherine’s original website was a simple brochure, allowing brides and teens to browse formalwear before booking an in-store appointment. With her new Shopify store, customers can now purchase directly online. We created custom templates to showcase different product categories, expanded the range to include accessories, and integrated a booking system.
Project details
- IndustriesAI
- Clothing and fashion
- Jewelry and accessories
- Partner
- McBride Digital · 5 from 1 review · Shopify partner since 2020
What was delivered
AI-generated- Shopify store replacing a brochure website
- Custom templates for product categories
- Range expanded to include accessories
- Integrated booking system
Inside the project
AI-generatedWritten by ShopDigest AI from McBride Digital’s description and project images.
From browse-and-book brochure to formalwear shop
She's Fabulous sells formalwear for brides and teens. Its original website worked as a brochure: shoppers could browse formalwear, then book an appointment to visit the store. On the new Shopify store, customers can buy directly online. McBride Digital also integrated a booking system.
Category templates and a new accessories range
McBride Digital built custom templates to show off the boutique's different product categories, and expanded the range to include accessories.
About the partner
McBride Digital is a Shopify Partner based in Letterkenny, Ireland, since 2020, serving clients in Ireland, the United Kingdom, the United States, Australia and New Zealand. Its industries include clothing and fashion.
Frequently asked questions
AI-generatedWho built the She's Fabulous formalwear Shopify store?
McBride Digital built the She's Fabulous Shopify store, replacing the boutique's brochure website with a store where customers can buy online.
What did McBride Digital build for this bridal and teen formalwear boutique on Shopify?
McBride Digital created custom templates for the product categories, expanded the range to include accessories and integrated a booking system.
Where is McBride Digital based?
McBride Digital is based in Letterkenny, Ireland, and works in English.



