Mums R Us & More – Shopify Plus Redesign & SEO Growth

Mums R Us & More, a Texas-based supplier of homecoming mum supplies, had an outdated Shopify store that was hard to navigate. We built a fully custom Shopify Plus store with improved UX, design, and checkout flow. Targeted SEO moved them from page 10 to page 1 for key terms, boosting organic traffic and revenue by 40%. We continue optimizing CRO and supporting growth.
Project details
- IndustriesAI
- Craft supplies
- Business to business (B2B)
- Partner
- Code2Commerce · 5 from 25 reviews · Shopify partner since 2024
What was delivered
AI-generated- Custom Shopify Plus store
- Reworked store UX and design
- Checkout flow redesign
- Targeted SEO for key terms
- Ongoing conversion rate optimization
Inside the project
AI-generatedWritten by ShopDigest AI from Code2Commerce’s description and project images.
A custom Shopify Plus store for a Texas homecoming mum supplier
Mums R Us & More is a Texas-based supplier of homecoming mum supplies, and its previous Shopify store was outdated and hard to navigate. Code2Commerce replaced it with a fully custom Shopify Plus build, reworking the UX, the design and the checkout flow. The project images show a homepage with product search, a Wholesale button and a two-row menu covering ribbon, bling, mum flowers, boas, braids, plushes and mum and garter making essentials.
From page 10 to page 1 for key mum supply searches
Alongside the rebuild, Code2Commerce ran targeted SEO on the store's key terms. Code2Commerce reports the store moved from page 10 to page 1 for those terms, boosting organic traffic and revenue by 40%. The work is still going on: Code2Commerce continues to optimize the store's conversion rate and support the brand's growth.
About the partner
Code2Commerce is a Select tier Shopify Partner based in Chicago, United States, a partner since 2024 with a 5 rating from 25 reviews. It lists store builds or redesigns starting at $1499.
Frequently asked questions
AI-generatedWho built the custom Shopify Plus store for Mums R Us & More?
Code2Commerce built a fully custom Shopify Plus store for Mums R Us & More, replacing an outdated Shopify store with improved UX, design and checkout flow.
What SEO results did the Mums R Us & More Shopify store see?
Code2Commerce reports that targeted SEO moved the store from page 10 to page 1 for key terms, boosting organic traffic and revenue by 40%.
What does Code2Commerce charge for a Shopify store redesign?
Code2Commerce lists store builds or redesigns as Starting at $1499.
Where is Code2Commerce based and which languages does it work in?
Code2Commerce is based in Chicago, United States, and works in English.

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