Neue

Bricks collaborated with Neue, a brand specializing in premium sports equipment and accessories from top names like Bala, BKR, and Closca. We developed a custom Shopify theme tailored to Neue’s unique branding, with CRO-optimized product pages designed to enhance user experience and drive conversions while staying true to the brand's persona.
Project details
- IndustryAI
- Sports and recreation
- Partner
- Bricks
What was delivered
AI-generated- Custom Shopify theme built around Neue's branding
- Product pages designed for conversion
Inside the project
AI-generatedWritten by ShopDigest AI from Bricks’ description and project images.
A custom theme for a multi-brand sports retailer
Neue sells premium sports equipment and accessories from names including Bala, BKR and Closca. Bricks developed a custom Shopify theme shaped around Neue's own branding and persona. The project images show a homepage with a centred logo, a navigation bar with New, Accessories, Activity, Mini Me, Designers, Shop All and Exclusives menus, a language selector and a full-width lifestyle hero.
Product pages built with conversion in mind
The product pages were a focus of the build. Bricks describes them as CRO-optimized, designed to improve the shopping experience and support conversions while keeping to the brand's persona.
About the partner
Bricks is based in Kuwait City, Kuwait, working in English and Arabic, with clients across regions including the Gulf, the United States, the United Kingdom, Australia, India and Singapore. Sports and recreation is among the industries Bricks works in.
Frequently asked questions
AI-generatedWho built the custom Shopify theme for Neue?
Bricks developed a custom Shopify theme for Neue, tailored to the brand's identity, with product pages designed for conversion.
What did Bricks deliver for the Neue sports equipment store?
Bricks delivered a custom Shopify theme based on Neue's branding and CRO-optimized product pages, according to the Bricks portfolio.
Where is Bricks based and which languages does it work in?
Bricks is based in Kuwait City, Kuwait, and works in English and Arabic.



