Nguyen Coffee Supply - Specialty Vietnamese Coffee

Nguyen Coffee Supply, America’s first specialty Vietnamese coffee brand, champions the robusta bean and celebrates Vietnamese heritage. We refreshed their brand identity and redesigned the website to boost AOV and revenue, updating the color scheme and optimizing UX/UI to bridge tradition with modern e-commerce.
Project details
- Industry
- Food and drink
- Partner
- Wollson · 5 from 4 reviews · Shopify partner since 2020
What was delivered
- Brand identity refresh
- Website redesign on Shopify
- Updated color scheme
- UX/UI optimization
Inside the project
Refreshing a specialty Vietnamese coffee brand
Nguyen Coffee Supply describes itself as America's first specialty Vietnamese coffee brand, championing Vietnamese heritage. Wollson refreshed its brand identity and redesigned the Shopify store, updating the color scheme and reworking the UX/UI to connect that tradition with modern e-commerce. The stated aim was to raise average order value and revenue. The project images show a homepage with a product hero section that has a review count and shop call-to-action, followed by a press mentions strip.
About the partner
Wollson is a Shopify Select partner based in New York, United States, and a partner since 2020. It serves the United States, United Kingdom and Serbia, holds a 5-star rating from 4 reviews and has experience in food and drink.
Frequently asked questions
Who redesigned the Nguyen Coffee Supply Shopify store?
Wollson refreshed Nguyen Coffee Supply's brand identity and redesigned its Shopify website.
What was done in the Nguyen Coffee Supply Shopify redesign?
Wollson says it updated the brand's color scheme and optimized the store's UX/UI, aiming to raise AOV and revenue.
Where is Wollson based?
Wollson is based in New York, United States, and works in English.
Some sections on this page were written by ShopDigest AI from Wollson’s description and project images.




