Norway Designs | 2.0 Theme Update and CRO & AOV Improvements

• Shopify 2.0 theme revamp
• Conversion rate optimization
• Average order value improvements

A 1957 Norwegian design store with low conversion

Norway Designs, established in 1957, celebrates Norwegian design and craftsmanship. Before the project, the store faced challenges with its online shop and low conversion rates. Journey Agency revamped its Shopify 2.0 theme and worked on CRO and AOV for a better user experience. The project images show a header with search, account and cart, and navigation across categories such as Norwegian brands, crafts, interior, kitchen, bath and wellness, clothing, jewellery and paper and office, above a full-width hero.

Sales, orders and AOV after the relaunch

After launch, Journey Agency reports that Norway Designs' online sales increased by 93% and orders by 84%. Average order value rose by 10%, and conversion rates went up by 28%, according to the agency.

About the partner

Journey Agency is a Shopify Select partner based in Oslo, Norway, and has been a Shopify partner since 2021. It serves Norway and Sweden, works in English and Norwegian and lists lifestyle among its industries.

Who did the Shopify 2.0 theme update and CRO work for Norway Designs?

Journey Agency, a Shopify partner based in Oslo, revamped Norway Designs' Shopify 2.0 theme and optimised it for conversion rate and average order value.

What results did Norway Designs see after the Shopify CRO project?

Journey Agency reports that after launch online sales increased by 93%, orders by 84%, AOV by 10% and conversion rates by 28%.

Why did Norway Designs update its Shopify theme?

According to Journey Agency, the store faced challenges with its online shop and low conversion rates.

Where is Journey Agency based and which languages does it work in?

Journey Agency is based in Oslo, Norway, serves Norway and Sweden, and works in English and Norwegian.