Oatly

Through our partnership, we supported Oatly with development, UX strategy, and design. During their global headless redesign, we helped ensure a smooth US transition and improved Recharge subscription flows. Within three months post-launch, Oatly saw a 188% increase in monthly recurring revenue from subscriptions.
Project details
- IndustryAI
- Food and drink
- Partner
- Netalico · 5 from 12 reviews · Shopify partner since 2016
What was delivered
AI-generated- Development support during a global headless redesign
- UX strategy and design
- US store transition
- Improved subscription flows
Inside the project
AI-generatedWritten by ShopDigest AI from Netalico’s description and project images.
Oatly's global headless redesign and the US transition
Oatly, the oat milk brand, ran a global headless redesign of its Shopify store. Within that programme, Netalico worked on development, UX strategy and design, and helped ensure a smooth transition for the US store.
Subscription flows and a 188% MRR increase
Alongside the redesign, Netalico improved Oatly's subscription flows. Netalico reports that within three months post-launch, Oatly saw a 188% increase in monthly recurring revenue from subscriptions.
About the partner
Netalico is a Premier Shopify Partner based in Miami, United States, serving merchants in the United States, Canada and Brazil, and a partner since 2016. It has a rating of 5 from 12 reviews and works with food and drink brands among other industries.
Frequently asked questions
AI-generatedWho supported Oatly's headless Shopify redesign?
Netalico supported Oatly with development, UX strategy and design during the brand's global headless redesign, and helped ensure a smooth US transition.
What did Netalico change in Oatly's Shopify subscription setup?
Netalico improved Oatly's subscription flows as part of the redesign work.
What results did Oatly see after its Shopify headless redesign?
Netalico reports that within three months post-launch, Oatly saw a 188% increase in monthly recurring revenue from subscriptions.
Where is Netalico based and which languages does it work in?
Netalico is based in Miami, United States, and works in English.




