Odd Bunch Canada
Odd Bunch rescues produce for 50% less. We turned their viral fame into a Shopify Plus powerhouse by reducing decision fatigue and building trust through UGC, driving an 18% lift in CTR. Everything in e-com should be based on proven behavioral science tactics, that’s exactly what we do at Grumspot. For a science-based approach to your store, book a call with us.
Project details
- ServiceAI
- IndustryAI
- Food and drink
- Partner
- Grumspot Ltd. · 5 from 6 reviews · Shopify partner since 2023
What was delivered
AI-generated- Shopping experience reworked to reduce decision fatigue
- User-generated content added to build shopper trust
Inside the project
AI-generatedWritten by ShopDigest AI from Grumspot Ltd.’s description and project images.
Turning Odd Bunch's viral fame into a Shopify Plus store
Odd Bunch rescues produce and sells it for 50% less, and the brand had already gained viral attention. Grumspot Ltd.'s brief was to turn that attention into a Shopify Plus store that converts. The project images show the homepage of the Canadian store, with navigation to the brand's boxes, gifts, substitutions, rewards and FAQs, and a produce box as the main visual.
Fewer decisions and more trust through UGC
Grumspot Ltd. focused on two changes: cutting decision fatigue for shoppers, and building trust with user-generated content. The agency bases its store work on behavioral science tactics, and reports that the work drove an 18% lift in click-through rate.
About the partner
Grumspot Ltd. is a Shopify Select partner based in Sofia, Bulgaria, and a Shopify Partner since 2023. It serves clients in Bulgaria, Germany and the United States and holds a 5-star rating from 6 reviews.
Frequently asked questions
AI-generatedWho did the Shopify conversion rate optimization for Odd Bunch Canada?
Grumspot Ltd. did the conversion work on Odd Bunch Canada's Shopify Plus store. It reduced decision fatigue and used user-generated content to build trust.
What results were reported for the Odd Bunch Shopify CRO project?
Grumspot Ltd. reports an 18% lift in click-through rate from the work.
Where is Grumspot Ltd. based and which languages does it work in?
Grumspot Ltd. is based in Sofia, Bulgaria, and works in English.
