OREO

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Cover image for the OREO project by Goodness, Inc., showing a mobile cookie customizer screen and a woman eating an OREO cookie

As OREO’s DTC agency partner, we started by upgrading the hub of their digital ecosystem, replatforming oreo.com from Magento to Shopify. This allows for a faster, more nimble tech stack that opens up a broad roadmap of features that create efficiency for the brand, and better experiences for the user.

Project details

Industry
  • Food and drink
Partner
Goodness, Inc.
View all works

What was delivered

  • Replatforming of the OREO site from Magento to Shopify
  • New Shopify tech stack for the brand's DTC hub

Inside the project

Moving OREO's DTC hub from Magento to Shopify

As OREO's direct-to-consumer agency partner, Goodness, Inc. started by upgrading what it calls the hub of the brand's digital ecosystem: the main OREO site. The work replatformed that site from Magento to Shopify, and it was the first step in the agency's DTC work for the cookie brand.

A Shopify stack for OREO's feature roadmap

According to Goodness, Inc., the move to Shopify gives OREO a faster, more nimble tech stack. The agency says the new stack opens up a broad roadmap of features meant to create efficiency for the brand and better experiences for shoppers.

About the partner

Goodness, Inc. is a Shopify Select partner based in Sacramento, United States, that works in English and lists food and drink and consumer packaged goods among its industries.

Frequently asked questions

Who migrated the OREO website from Magento to Shopify?

Goodness, Inc., OREO's DTC agency partner, replatformed the OREO site from Magento to Shopify.

Which platform did OREO move to Shopify from?

Goodness, Inc. reports that the OREO site moved from Magento to Shopify, which the agency says gives the brand a faster, more nimble tech stack.

Where is Goodness, Inc. based?

Goodness, Inc. is based in Sacramento, United States, and works in English.

Some sections on this page were written by ShopDigest AI from Goodness, Inc.’s description and project images.

Tags

  • Store migration
  • Food and drink
  • Direct To Consumer
  • Cookies