Ottolenghi's Digital Transformation: M2 to Shopify Plus in 6 Months
Studio Graft migrated Ottolenghi from Magento 2 to Shopify Plus, delivering a custom eCommerce platform in six months. Key features include a bespoke reporting app for KPI insights and a “follow mode” for recipes to enhance user engagement. The new site gives Ottolenghi flexibility, content control, and elegant scalability.
Project details
- IndustryAI
- Food and drink
- Partner
- Studio Graft - Ecommerce for Luxury Brands with HNWI Focus. · 5 from 1 review · Shopify partner since 2019
What was delivered
AI-generated- Migration from Magento 2 to Shopify Plus
- Custom eCommerce platform on Shopify Plus
- Bespoke reporting app for KPI insights
- Follow mode for recipes
Inside the project
AI-generatedWritten by ShopDigest AI from Studio Graft - Ecommerce for Luxury Brands with HNWI Focus.’s description and project images.
Moving Ottolenghi off Magento 2 and onto Shopify Plus
Ottolenghi's store moved from Magento 2 to Shopify Plus, and Studio Graft delivered the new custom eCommerce platform in six months. Studio Graft says the new site gives Ottolenghi flexibility, content control and what it calls “elegant scalability”, which were the gains the agency highlights from the move.
A KPI reporting app and a recipe follow mode
Alongside the migration, custom features were built for Ottolenghi. A bespoke reporting app provides KPI insights, and a “follow mode” for recipes was added to enhance user engagement. Studio Graft lists both as key features of the new Shopify Plus platform.
About the partner
Studio Graft is a Select-tier Shopify Partner based in London, United Kingdom, partnering with Shopify since 2019 and rated 5 out of 5 from 1 review. Food and drink is among the industries Studio Graft works in.
Frequently asked questions
AI-generatedWho migrated Ottolenghi from Magento 2 to Shopify Plus?
Studio Graft migrated Ottolenghi from Magento 2 to Shopify Plus, delivering a custom eCommerce platform in six months.
What custom features were built for Ottolenghi's Shopify Plus store?
Studio Graft built a bespoke reporting app for KPI insights and a “follow mode” for recipes, which it says is meant to enhance user engagement.
Where is Studio Graft based?
Studio Graft is based in London, United Kingdom, and works in English.
