Paid Media
Gild implemented an ultra-granular targeting strategy across the highest-converting products, geographies, age groups, days of the week, hours of the day, device types, ad types, and search terms to improve conversion rate and ROAS by double and triple digits in less than one year.
Project details
- ServiceAI
- Partner
- Gild Group · 5 from 8 reviews · Shopify partner since 2015
What was delivered
AI-generated- Ultra-granular paid media targeting strategy
- Targeting by highest-converting products and geographies
- Targeting by age group, device type and ad type
- Day-of-week and hour-of-day targeting
- Search term targeting
Inside the project
AI-generatedWritten by ShopDigest AI from Gild Group’s description and project images.
Targeting by product, region, hour and search term
Gild Group built the paid media strategy around the store's highest-converting products, then narrowed it by geography, age group, day of the week, hour of the day, device type, ad type and search term. The stated goal was a higher conversion rate and return on ad spend. Gild Group reports both improved by double and triple digits in less than one year.
About the partner
Gild Group is a Shopify Select Partner based in Charleston, United States, and a Shopify Partner since 2015, serving the United States, United Kingdom and France. It holds a 5 rating from 8 reviews and works in English and Spanish.
Frequently asked questions
AI-generatedWho ran the paid media targeting strategy for this Shopify store?
Gild Group implemented the ultra-granular paid media targeting strategy, covering products, geographies, age groups, days, hours, devices, ad types and search terms.
What results did Gild Group report from this Shopify paid media work?
Gild Group reports that conversion rate and ROAS improved by double and triple digits in less than one year.
What does Gild Group charge for Shopify work?
Gild Group lists its pricing as Starting from $250.
