Phoenix Art Museum
Redesign of legacy Shopify theme to align with institutional brand guidelines. Optimized staff workflows, automated member discounts through online and point-of-sale channels. Custom metaobjects and dynamic content to align products with museum mission, collection objects, and to highlight artisan stories. Reduced apps with custom development and out-of-the-box solutions.
Project details
- Industry
- Art and photography
- Partner
- Co-Curator · 5 from 3 reviews · Shopify partner since 2016
What was delivered
- Redesign of the legacy Shopify theme to institutional brand guidelines
- Automated member discounts across online and point-of-sale channels
- Custom metaobjects and dynamic content linking products to collection objects
- Artisan story content on products
- Staff workflow improvements
- Apps replaced with custom development and built-in Shopify features
Inside the project
From a legacy theme to the museum's brand guidelines
The Phoenix Art Museum's Museum Store had been running on a legacy Shopify theme. Co-Curator redesigned it to follow the institution's brand guidelines. In the client review, the museum says the store now has a fresh new look and improved navigation, and that it aligns more closely with the institution's branding and mission. The project images show a homepage with a full-width hero for The Museum Store and a main menu covering apparel, books, gifts and home, jewelry, kids, paper and stationery, and prints.
Member discounts online and at the museum's point of sale
Museum members get their discounts automatically on the online store and through point-of-sale channels. Co-Curator also streamlined staff workflows. The museum's review mentions better member integration as one of the results.
Linking merchandise to the collection and its artisans
Co-Curator built custom metaobjects and dynamic content so products connect to the museum's mission and to objects in its collection, and so artisan stories can be featured. Co-Curator also reports cutting the number of apps the store relies on, replacing them with custom development and Shopify's built-in features.
About the partner
Co-Curator is a Shopify Premier partner based in San Francisco, United States, and a Shopify Partner since 2016. It works with art and photography brands and has a 5-star rating from 3 reviews.
Frequently asked questions
Who redesigned the Phoenix Art Museum's Shopify store?
Co-Curator redesigned the Phoenix Art Museum's Museum Store, replacing a legacy Shopify theme with a design that follows the institution's brand guidelines.
How were member discounts handled in the Phoenix Art Museum Shopify project?
Co-Curator set up automatic member discounts for both the online store and point-of-sale channels.
What custom Shopify content did the museum store get?
Co-Curator built custom metaobjects and dynamic content that link products to the museum's mission and collection objects and feature artisan stories.
What results did Phoenix Art Museum report after the Shopify redesign?
In its review, the museum says the store has a fresh new look, improved navigation and better member integration. Co-Curator reports that the store also runs on fewer apps.
Where is Co-Curator based?
Co-Curator is based in San Francisco, United States, and works in English.
Some sections on this page were written by ShopDigest AI from Co-Curator’s description and project images.
