Pilgrim

Pilgrim partnered with Novicell to build a scalable Shopify platform supporting multiple languages, currencies, and campaigns. The solution integrates with AX ERP for real-time product updates and launched a praised B2B webshop for agents and retailers, boosting re-order efficiency. Improved performance post-launch led to a 107% revenue increase, a 37% page load time reduction, and 144% more peak-
Project details
- Industry
- Business to business (B2B)
- Partner
- Novicell
What was delivered
- Shopify platform supporting multiple languages, currencies and campaigns
- AX ERP integration for real-time product updates
- B2B webshop for agents and retailers
- Post-launch performance improvements
Inside the project
One Shopify platform for Pilgrim's consumers, agents and retailers
Novicell built Pilgrim's Shopify platform to handle multiple languages, currencies and campaigns. Product data comes from AX ERP, which sends real-time product updates to the store. Novicell also launched a B2B webshop where Pilgrim's agents and retailers can order.
Reported results after the Pilgrim launch
Novicell credits the gains to performance work after launch. It reports a 107% revenue increase and a 37% reduction in page load time. Novicell also says the B2B webshop was praised and made re-ordering more efficient for agents and retailers.
About the partner
Novicell is a Shopify Plus partner based in Hoejbjerg, Denmark, serving Denmark, the United Kingdom and Spain, and working in English, Spanish, Swedish, Norwegian and Danish. Its industries include business to business (B2B).
Frequently asked questions
Who built Pilgrim's Shopify platform and B2B webshop?
Novicell built Pilgrim's Shopify platform, connected it to AX ERP and launched a B2B webshop for the brand's agents and retailers.
What results did Novicell report for Pilgrim's Shopify store?
Novicell reports a 107% revenue increase and a 37% reduction in page load time after performance improvements made post-launch.
What does Pilgrim's Shopify platform support?
According to Novicell, the platform supports multiple languages, currencies and campaigns and gets real-time product updates from AX ERP.
Some sections on this page were written by ShopDigest AI from Novicell’s description and project images.



