Polyvinyl Records

Softlimit migrated Polyvinyl Records from a legacy CMS to a unified Shopify store for both D2C & B2B. We designed targeted artist pages with merch, tour dates, and music videos and built a custom bundle feature for fans to shop. Within one week of launch, Polyvinyl Records is seeing improved real-time sales analytics with Shopify and seamless conversions of pre-order sales for their latest album r
Project details
- IndustriesAI
- Music
- Business to business (B2B)
- Partner
- Softlimit · 4.9 from 17 reviews · Shopify partner since 2012
What was delivered
AI-generated- Migration from a legacy CMS to Shopify
- Unified Shopify store for D2C and B2B
- Artist pages with merch, tour dates and music videos
- Custom bundle feature for fans
Inside the project
AI-generatedWritten by ShopDigest AI from Softlimit’s description and project images.
One Shopify store for Polyvinyl's D2C and B2B sales
Polyvinyl Records moved off a legacy CMS and onto Shopify. Softlimit brought the label's direct-to-consumer and B2B selling together in one unified store. The project images show the storefront with Store, Artists, News and Tours in the main navigation, a rotating hero for featured releases and a Latest Releases section on the homepage.
Artist pages built around merch, tour dates and music videos
Fans browsing the Polyvinyl roster land on artist pages, designed by Softlimit, that put merch, tour dates and music videos together. Softlimit also built a custom bundle feature for fans to shop.
Sales analytics and album pre-orders in the first week
According to Softlimit, results came within one week of launch: Polyvinyl Records is seeing improved real-time sales analytics with Shopify, and pre-order sales for the label's latest album are converting smoothly. These are the outcomes Softlimit reports in its portfolio.
About the partner
Softlimit is a Premier Shopify Partner based in New York, United States, and has been a partner since 2012. It holds a 4.9 rating from 17 reviews and works with B2B businesses.
Frequently asked questions
AI-generatedWho migrated Polyvinyl Records to Shopify?
Softlimit migrated Polyvinyl Records from a legacy CMS to one Shopify store that handles both D2C and B2B sales.
What did Softlimit build for the Polyvinyl Records Shopify store?
Softlimit designed artist pages with merch, tour dates and music videos, and built a custom bundle feature for fans to shop.
What results did Polyvinyl Records see after moving to Shopify?
Softlimit reports that within one week of launch, Polyvinyl Records was seeing improved real-time sales analytics with Shopify and smooth conversion of pre-order sales for its latest album.
What does Softlimit charge for Shopify work?
Softlimit lists its pricing as "Starting from $2800".
Where is Softlimit based and which languages does it work in?
Softlimit is based in New York, United States, and works in English and Spanish.




