Primalwear
XgenTech worked with the brand on a custom website design, optimizing the look and feel to bring out the luxurious personality of the products. To further improve the conversions of the store, we helped the brand by optimizing every page for high conversions, including their checkout process. Shopify Plus Custom store design and development
Project details
- IndustriesAI
- Clothing and fashion
- Sports and recreation
- Partner
- XgenTech · 5 from 101 reviews · Shopify partner since 2013
What was delivered
AI-generated- Custom website design and development on Shopify Plus
- Page-by-page conversion optimization
- Checkout process optimization
Inside the project
AI-generatedWritten by ShopDigest AI from XgenTech’s description and project images.
A custom Shopify Plus design for Primalwear's cycling apparel
Primalwear sells cycling apparel for men and women. XgenTech built a custom design for the store and tuned its look and feel to bring out what the agency describes as the luxurious personality of the products. The project images show a homepage with a hero section, a brand statement, an outlet section, a featured cycling apparel grid for jerseys, outerwear and shorts and bibs, and a new arrivals row, plus a custom apparel page with an online jersey and kit designer.
Conversion work across every page and checkout
Beyond the design, XgenTech optimized every page of the Primalwear store for conversions, and that work extended to the checkout process.
About the partner
XgenTech is a Shopify Select partner based in Huntington Station, United States, and has been a Shopify Partner since 2013, with a 5 rating from 101 reviews. Its industries include clothing and fashion.
Frequently asked questions
AI-generatedWho designed the Primalwear Shopify Plus store?
XgenTech designed and developed the custom Shopify Plus store for Primalwear. The look and feel was shaped to bring out the products' luxurious personality.
What conversion work was done on the Primalwear Shopify store?
XgenTech reports optimizing every page of the store for conversions, including the checkout process.
Where is XgenTech based and which languages does it work in?
XgenTech is based in Huntington Station, United States, and works in English.
