Puckstop
We helped Puckstop thrive by integrating SEO and PPC with automated bidding, creating a seamless synergy between organic and paid search. Our dynamic approach ensured a smooth Shopify migration, protected organic visibility, and maximised paid search performance. This strategy improved average order value, boosted conversion rates, and delivered Puckstop’s best-ever seasonal results.
Project details
- Industry
- Sports and recreation
- Partner
- Evoluted
What was delivered
- Integrated SEO and PPC strategy
- Automated bidding for paid search
- Organic visibility protection during the Shopify migration
Inside the project
Keeping Puckstop's search visibility through a Shopify move
Puckstop's move to Shopify was handled with search in mind. Evoluted describes its work as integrating SEO and PPC so that organic and paid search worked together, with automated bidding on the paid side. During the migration, the focus was on protecting the store's organic visibility while getting the most from paid search.
Seasonal results for a hockey equipment store
Evoluted reports that the combined strategy improved average order value and conversion rates, and delivered Puckstop's best-ever seasonal results. The project cover shows the Puckstop store, which sells hockey equipment including inline skates.
About the partner
Evoluted is a Shopify Plus partner based in Sheffield, United Kingdom, working in English. Sports and recreation is among the industries Evoluted works in.
Frequently asked questions
Who ran SEO and PPC for Puckstop's Shopify store?
Evoluted integrated SEO and PPC with automated bidding for Puckstop and protected the store's organic visibility during its Shopify migration.
What results did Evoluted report for Puckstop's Shopify SEO and PPC?
Evoluted reports improved average order value and conversion rates, and Puckstop's best-ever seasonal results.
Where is Evoluted based?
Evoluted is based in Sheffield, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from Evoluted’s description and project images.
