Racetools
Migration from Prestashop, B2B and B2C eCommerce strategy. Customization of user paths according to profiles. Customized promotion engine via creation of a custom app. Integration of Lengow.
Project details
- Industries
- Home and garden
- Business to business (B2B)
- Partner
- VISEO
What was delivered
- Migration from PrestaShop to Shopify
- B2B and B2C eCommerce strategy
- User paths customised by customer profile
- Custom app for a tailored promotion engine
- Lengow integration
Inside the project
From PrestaShop to a B2B and B2C Shopify store
Racetools sells power tools and equipment to both professional and private buyers. VISEO moved the store from PrestaShop to Shopify and set out a B2B and B2C eCommerce strategy for it. User paths were customised according to customer profile, a custom app was built to run a tailored promotion engine, and Lengow was integrated.
About the partner
VISEO is a Shopify Plus partner based in Boulogne Billancourt, France, serving clients in France, Singapore and the United States in English and French.
Frequently asked questions
Who migrated Racetools from PrestaShop to Shopify?
VISEO migrated the Racetools store from PrestaShop to Shopify and defined its B2B and B2C eCommerce strategy.
What did VISEO build for Racetools on Shopify besides the migration?
VISEO customised user paths according to customer profiles, built a custom app for a tailored promotion engine and integrated Lengow.
Where is VISEO based and which languages does it work in?
VISEO is based in Boulogne Billancourt, France, and works in English and French.
Some sections on this page were written by ShopDigest AI from VISEO’s description and project images.
