Rachel
Website redesign project with a focus on reducing the complexity and footprint of custom applications during the development phase. Post-launch CRO focus.
Project details
- Industry
- Clothing and fashion
- Partner
- Blue Badger · 5 from 1 review · Shopify partner since 2017
What was delivered
- Website redesign
- Reduced complexity and footprint of custom applications
- Post-launch conversion rate optimization
Inside the project
Reducing custom application footprint in Rachel's redesign
During development, Blue Badger focused on reducing the complexity and footprint of custom applications in the redesigned store. After launch, the work moved to conversion rate optimization. The project image shows a top navigation with underwear, tights, socks and apparel.
About the partner
Blue Badger is a Plus-tier Shopify Partner based in Montreal, Canada, a partner since 2017, serving Canada and the United States in English and French, with clothing and fashion among its industries.
Frequently asked questions
Who redesigned the Rachel Shopify store?
Blue Badger, a Shopify Partner based in Montreal, Canada, redesigned the Rachel store.
What did the Rachel Shopify redesign focus on?
Blue Badger reports that the redesign focused on reducing the complexity and footprint of custom applications during development, followed by a conversion rate optimization focus after launch.
Where is Blue Badger based and which languages does it work in?
Blue Badger is based in Montreal, Canada, and works in English and French.
Some sections on this page were written by ShopDigest AI from Blue Badger’s description and project images.
