RAPSCALLION SODA
We redesigned the site for improved UX, separating B2B and D2B channels for targeted marketing. Klaviyo automations streamlined communication, while a gated content area drove lead generation. We developed a user-friendly bundle tool for admins, simplifying inventory management. These changes improved functionality and provided accurate D2C metrics.
Project details
- Industries
- Food and drink
- Business to business (B2B)
- Partner
- MARCA Media · 5 from 2 reviews · Shopify partner since 2022
What was delivered
- Store redesign for improved UX
- Separate B2B and D2C channels
- Automations to streamline communication
- Gated content area for lead generation
- Bundle tool for store admins
Inside the project
Splitting Rapscallion Soda's B2B and consumer channels
Rapscallion Soda sells fruit-to-can soft drinks. MARCA Media redesigned the store with UX in mind and separated the B2B and direct-to-consumer channels so each audience could be marketed to on its own. Automations streamline communication, and a gated content area was added to generate leads. MARCA Media reports that the changes gave the brand accurate D2C metrics.
A bundle tool for the soda range
On the admin side, MARCA Media built a bundle tool that, by the agency's account, makes inventory management simpler. The project images show a homepage with a full-width hero, a featured product card, search, account and cart in the header, and a currency selector.
About the partner
MARCA Media is a Plus-tier Shopify Partner based in Manchester, United Kingdom, partnering with Shopify since 2022 and rated 5 from 2 reviews. Food and drink is one of the industries it works in.
Frequently asked questions
Who redesigned the Rapscallion Soda Shopify store?
MARCA Media redesigned the Rapscallion Soda Shopify store, separating its B2B and direct-to-consumer channels.
What did MARCA Media build for this soft drinks brand on Shopify?
MARCA Media reports adding automations to streamline communication, a gated content area for lead generation and a bundle tool that helps admins manage inventory.
Where is MARCA Media based?
MARCA Media is based in Manchester, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from MARCA Media’s description and project images.
