Readers.com Boosts Revenue by +41% with Kimonix’s A/B Testing
Readers.com ran an A/B test on their manual sorting against Kimonix’s smart collections to replace guesswork with data-driven merchandising and saw 41% more revenue, 36% higher CTRs, and 32% more units sold in just 30 days.
Project details
- Industry
- Jewelry and accessories
- Partner
- Kimonix
What was delivered
- A/B test of manual sorting against smart collections
- Smart collections for data-driven merchandising
Inside the project
Manual sorting versus smart collections at Readers.com
Readers.com, a Shopify store selling reading glasses, wanted to replace guesswork in how its collections were ordered with data-driven merchandising. To find out, it ran an A/B test comparing its own manual product sorting against smart collections from Kimonix.
41% more revenue in 30 days
Kimonix reports that over 30 days the smart collections brought 41% more revenue, 36% higher CTRs and 32% more units sold than manual sorting. These figures come from Kimonix's own case study of Readers.com.
About the partner
Kimonix is a Shopify Select partner based in Tel Aviv, Israel, serving merchants in Israel, the United States, the United Kingdom and Canada. Its listed industries include jewelry and accessories.
Frequently asked questions
Who provided the smart collections Readers.com A/B tested on Shopify?
Kimonix, a Shopify Partner based in Tel Aviv, Israel. Readers.com tested Kimonix's smart collections against its own manual collection sorting.
What results did Readers.com see from smart collection sorting?
Kimonix reports 41% more revenue, 36% higher CTRs and 32% more units sold in 30 days compared with manual sorting.
What did the Readers.com A/B test compare?
It compared Readers.com's manual product sorting with Kimonix's smart collections, with the aim of replacing guesswork with data-driven merchandising.
Some sections on this page were written by ShopDigest AI from Kimonix’s description and project images.
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