Reeling in Results: Mr. Crappie’s Website Transformation

• Redesigned store interface
• Improved site navigation
• Optimized product pages

Redesigning Mr. Crappie's store for anglers

Mr. Crappie sells fishing gear to anglers, and White Unicorn Agency revamped its Shopify store to improve the online shopping experience for that audience. The redesign covered the interface, the site navigation and the product pages. The agency reports that the updated site brought increased user engagement and smoother transactions, and says it strengthened Mr. Crappie's position in the competitive fishing gear market.

What the Mr. Crappie homepage shows

The project cover image shows the Mr. Crappie homepage. It has a full-width hero section with a headline and a shop button. The header holds the logo, a Shop menu with a dropdown, an About link, search, account and cart icons, and a booking button.

About the partner

White Unicorn Agency is a Shopify Select partner based in Dallas, United States, and has been a Shopify Partner since 2014, with a 5 rating from 6 reviews.

Who redesigned the Mr. Crappie Shopify store?

White Unicorn Agency redesigned the Mr. Crappie website to improve the online shopping experience for anglers.

What changed in the Mr. Crappie Shopify store redesign?

White Unicorn Agency introduced a new interface, improved navigation and optimized product pages. The agency reports increased user engagement and smoother transactions.

Where is White Unicorn Agency based?

White Unicorn Agency is based in Dallas, United States, and works in English.