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Roadskin Motorcycle Clothing

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Homepage of the Roadskin motorcycle clothing Shopify store, a brand relaunched with Torpedo Juice Ltd

Roadskin, based in Tunbridge Wells, UK, are one of the world's leading manufacturers of protective armoured jeans for motorcyclists. They approached us wanting to revamp the current brand and relaunch to other demographics that they felt they could target. After 2 years, we have helped to increase the turnover by 400% and are now in the process of taking the brand to the EU and US markets.

Project details

IndustriesAI
  • Clothing and fashion
  • Automotive
Partner
Torpedo Juice Ltd

What was delivered

AI-generated
  • Revamp of the existing brand
  • Brand relaunch to new demographics
  • Expansion to EU and US markets (in progress)

Inside the project

AI-generated

Written by ShopDigest AI from Torpedo Juice Ltd’s description and project images.

Relaunching Roadskin's armoured jeans to new demographics

Roadskin, based in Tunbridge Wells, UK, makes protective armoured jeans for motorcyclists, and Torpedo Juice Ltd describes it as one of the world's leading manufacturers in that field. The brand approached Torpedo Juice Ltd wanting to revamp its existing brand and relaunch to other demographics it felt it could target. The project images show the Shopify homepage, with a hero section introducing armoured motorcycle jeans and protective gear and a link through to shop the jeans.

400% turnover growth and a move into EU and US markets

Over 2 years of working with Roadskin, Torpedo Juice Ltd reports that it has helped increase the brand's turnover by 400%. The next stage is international: according to Torpedo Juice Ltd, it is now in the process of taking the brand to the EU and US markets.

About the partner

Torpedo Juice Ltd is a Shopify Select Partner based in Tunbridge Wells, United Kingdom, working in English, Spanish and French. Its listed industries include clothing and fashion.

Frequently asked questions

AI-generated

Who handled the Shopify brand relaunch for Roadskin?

Torpedo Juice Ltd, a Shopify Partner based in Tunbridge Wells, has supported Roadskin through a revamp of its brand and a relaunch to new demographics.

What results did the Roadskin brand relaunch report?

Torpedo Juice Ltd reports that after 2 years it has helped increase Roadskin's turnover by 400%.

Is Roadskin expanding beyond the UK?

Yes. Torpedo Juice Ltd says it is now in the process of taking the Roadskin brand to the EU and US markets.

Where is Torpedo Juice Ltd based and which languages does it work in?

Torpedo Juice Ltd is based in Tunbridge Wells, United Kingdom, and works in English, Spanish and French.

Tags

  • Logo and visual branding
  • Clothing and fashion
  • Armoured Motorcycle Jeans
  • Motorcycle Clothing
  • Brand Relaunch
  • Protective Gear
+2 more
  • International expansion
  • Automotive