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Rodhouse spécialiste Canne à pèche et Road Building

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Homepage of the Rodhouse fishing rod and rod building Shopify store redesigned by l'Atelier 42

La société : Un e-commerçant sur une CMS propriétaire qui rencontrait des difficultés à mettre à jour et faire évoluer son site. Le site était vieillissant, mais disposait de fonctionnalité métier très bien conçu. Notre réponse : Une refonte sur un site Shopify a permis à Rodhouse de s’émanciper de la technique pour se concentrer sur leurs cœurs de métier.

Project details

IndustryAI
  • Sports and recreation
Partner
l'Atelier 42

What was delivered

AI-generated
  • Move from a proprietary CMS to Shopify
  • Redesign of the Rodhouse store on Shopify

Inside the project

AI-generated

Written by ShopDigest AI from l'Atelier 42’s description and project images.

Leaving an ageing proprietary CMS for Shopify

Rodhouse, a specialist in fishing rods and rod building, ran its online store on a proprietary CMS. The site had become dated and was hard to update or develop further, although l'Atelier 42 notes that its business-specific features were very well designed. The answer was a redesign on Shopify, which the agency says freed Rodhouse from the technical side so the team could concentrate on its core business.

What the Rodhouse homepage shows

The project image shows the Shopify homepage with a header carrying the Rodhouse rodbuilding and fishing company logo, a menu, search, account and cart icons and a language selector, above a full-width hero slideshow with a call-to-action button.

About the partner

l'Atelier 42 is a Select-tier Shopify Partner based in Rambouillet, France, serving merchants in France and Switzerland and working in English and French.

From l'Atelier 42’s portfolio

The developer’s own description of this project, as listed on their Shopify Partner profile, with an English translation by ShopDigest AI.

The company: An online retailer on a proprietary CMS that was having difficulty updating and developing its site. The site was ageing, but had very well-designed business features. Our response: A redesign on a Shopify site allowed Rodhouse to free itself from the technical side to focus on their core business.

Original (Spanish): La société : Un e-commerçant sur une CMS propriétaire qui rencontrait des difficultés à mettre à jour et faire évoluer son site. Le site était vieillissant, mais disposait de fonctionnalité métier très bien conçu. Notre réponse : Une refonte sur un site Shopify a permis à Rodhouse de s’émanciper de la technique pour se concentrer sur leurs cœurs de métier.

Frequently asked questions

AI-generated

Who redesigned the Rodhouse fishing rod store on Shopify?

l'Atelier 42 redesigned Rodhouse's store on Shopify, moving it off the proprietary CMS it previously ran on.

Which platform did Rodhouse move from to Shopify?

Rodhouse moved from a proprietary CMS that, according to l'Atelier 42, had become dated and difficult to update and develop.

Where is l'Atelier 42 based and which languages does it work in?

l'Atelier 42 is based in Rambouillet, France, serves France and Switzerland, and works in English and French.

Tags

  • Store migration
  • Sports and recreation
  • Fishing Rods
  • Rod Building
+3 more
  • Store build or redesign
  • Hero Slideshow
  • Language Selector