Roger Clark Motorsport - Site Migration, Restructure & ERP Integration

• B2C and B2B site migration to Shopify
• Site restructure
• Homepage part finder
• Site search solution
• Ease of Fitment and Part Guides on products
• Integration for real-time global price calculations based on weight and dimensions

Moving a global B2C and B2B car parts site to Shopify

Roger Clark Motorsport sells automotive parts globally, to both consumers and business customers. magic42 migrated both the B2C and B2B sides of the site to Shopify and carried out what the agency describes as a complex site restructure, aimed at helping grow the site's traffic and sales. The project images show a vehicle selector asking shoppers to select their vehicle to find parts, alongside model listings such as Impreza ranges, each with its own link to find parts.

Part finder, fitment guides and real-time pricing

On Shopify, the store gained a new homepage part finder and a new search solution. Products received Ease of Fitment information and Part Guides to support the customer journey. magic42 also added an integration for real-time, global price calculations based on weight and dimensions.

About the partner

magic42 is a Shopify Select partner based in Birmingham, United Kingdom, working in English. Its industries include Automotive and Business to business (B2B).

Who migrated Roger Clark Motorsport's automotive parts store to Shopify?

magic42 migrated Roger Clark Motorsport's global B2C and B2B automotive parts site to Shopify and restructured the site as part of the project.

What was added to the Roger Clark Motorsport Shopify store after the migration?

magic42 built a new homepage part finder and a new search solution, added Ease of Fitment and Part Guides to products, and integrated real-time global price calculations based on weight and dimensions.

Where is magic42, the Shopify migration agency, based?

magic42 is based in Birmingham, United Kingdom, and works in English.