Roott+Co: Moda sostenible que factura más de USD 1M en 2024

Desarrollamos y optimizamos la tienda Shopify de Roott+Co, referente en moda sostenible. Creamos un diseño centrado en conversión, integraciones avanzadas y automatizaciones que agilizan la operación. Dirigimos su estrategia de marketing en Meta Ads, logrando en 2024 más de USD 1M en ventas con un ROAS superior a 5x, consolidando su liderazgo en el mercado latinoamericano.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- Pipefy Group · 5 from 1 review · Shopify partner since 2020
What was delivered
AI-generated- Shopify store development and optimisation
- Conversion-focused store design
- Advanced integrations
- Automations to streamline operations
- Meta Ads marketing strategy
Inside the project
AI-generatedWritten by ShopDigest AI from Pipefy Group’s description and project images.
A conversion-focused Shopify store for Roott+Co
Roott+Co is a sustainable fashion brand that Pipefy Group describes as a benchmark in its field. The agency developed and optimised its Shopify store around a conversion-focused design, adding advanced integrations and automations that streamline the brand's operations. The project images show the homepage with a header for menu, search, account and cart, a hero slideshow, and a bottom navigation bar with home, cart, search and menu.
Meta Ads strategy and 2024 sales for Roott+Co
Alongside the store work, Pipefy Group led Roott+Co's marketing strategy on Meta Ads. The agency reports that in 2024 the brand passed USD 1M in sales with a ROAS above 5x, results it says consolidated Roott+Co's leadership in the Latin American market.
About the partner
Pipefy Group is a Select Shopify Partner based in Medellin, Colombia, a partner since 2020 that works in English and Spanish and lists Clothing and fashion among its industries.
From Pipefy Group’s portfolio
The developer’s own description of this project, as listed on their Shopify Partner profile, with an English translation by ShopDigest AI.
We developed and optimised the Shopify store of Roott+Co, a benchmark in sustainable fashion. We created a conversion-focused design, advanced integrations and automations that streamline operations. We led its marketing strategy on Meta Ads, achieving more than USD 1M in sales in 2024 with a ROAS above 5x, consolidating its leadership in the Latin American market.
Original (Spanish): Desarrollamos y optimizamos la tienda Shopify de Roott+Co, referente en moda sostenible. Creamos un diseño centrado en conversión, integraciones avanzadas y automatizaciones que agilizan la operación. Dirigimos su estrategia de marketing en Meta Ads, logrando en 2024 más de USD 1M en ventas con un ROAS superior a 5x, consolidando su liderazgo en el mercado latinoamericano.
Frequently asked questions
AI-generatedWho built the Shopify store for sustainable fashion brand Roott+Co?
Pipefy Group developed and optimised Roott+Co's Shopify store, with a conversion-focused design, advanced integrations and automations.
What results did Roott+Co's Meta Ads strategy report?
Pipefy Group reports that Roott+Co passed USD 1M in sales in 2024 with a ROAS above 5x through the Meta Ads strategy it led.
What did Pipefy Group do for Roott+Co besides the Shopify store?
Pipefy Group also led Roott+Co's marketing strategy on Meta Ads.
Where is Pipefy Group based and which languages does it work in?
Pipefy Group is based in Medellin, Colombia, and works in English and Spanish.




