Rough Sleeper
Rough Sleeper is a brand built to pair retail with compassion - where every sale supports those facing homelessness and provides support for these people in need. Building a website to support a socially conscious fashion label is a balance of retail best-practice and story telling to ensure customers understand the contribution they are making by choosing to buy and wear Rough Sleeper.
Project details
- ServiceAI
- IndustryAI
- Clothing and fashion
- Partner
- Ecom Nation Pty Ltd
What was delivered
AI-generated- Shopify website for the Rough Sleeper fashion label
- Storytelling explaining the contribution each purchase makes
Inside the project
AI-generatedWritten by ShopDigest AI from Ecom Nation Pty Ltd’s description and project images.
A fashion label where every sale supports people facing homelessness
Rough Sleeper pairs retail with compassion: every sale supports people facing homelessness and provides support for those in need. Ecom Nation Pty Ltd describes the website build as a balance between retail best practice and storytelling, so that customers understand the contribution they make by choosing to buy and wear Rough Sleeper. The project image shows the homepage with a header containing the brand logo, menu, search, account and cart icons above a large hero banner featuring a jacket.
About the partner
Ecom Nation Pty Ltd is a Plus-tier Shopify Partner based in Parkside, Australia, working in English, whose industries include clothing and fashion.
Frequently asked questions
AI-generatedWho built the Shopify website for Rough Sleeper?
Ecom Nation Pty Ltd built the Shopify website for Rough Sleeper, a socially conscious fashion label.
What did the Rough Sleeper Shopify website need to do?
Ecom Nation Pty Ltd says the site balances retail best practice with storytelling, so that customers understand how buying Rough Sleeper supports people facing homelessness.
Where is Ecom Nation Pty Ltd based?
Ecom Nation Pty Ltd is based in Parkside, Australia, and works in English.
