Roush Performance
Roush Performance partnered with Human Element to migrate from Magento 1 to Shopify Plus, improving site speed, security, and usability. The redesign streamlined operations and boosted performance: revenue rose 172%, conversions doubled, and cart abandonment dropped by 50%, empowering the team to manage content more efficiently.
Project details
- Partner
- Human Element
What was delivered
- Migration from Magento 1 to Shopify Plus
- Store redesign
- Site speed, security and usability improvements
Inside the project
Replatforming Roush Performance from Magento 1
Roush Performance left Magento 1 for Shopify Plus, working with Human Element on the move. The goals were a faster, more secure and more usable site. The migration came with a redesign that, according to Human Element, streamlined operations and let the Roush team manage content more efficiently.
Revenue up 172% on Shopify Plus
After the move, Human Element reports that revenue rose 172%, conversions doubled and cart abandonment dropped by 50%. The agency puts these results down to the redesign and the move to Shopify Plus, which it says streamlined operations and boosted performance for the Roush Performance store.
About the partner
Human Element is a Shopify Plus partner based in Ann Arbor, United States, working in English. Its industries include Automotive.
Frequently asked questions
Who migrated Roush Performance to Shopify Plus?
Human Element migrated Roush Performance from Magento 1 to Shopify Plus and redesigned the store.
Which platform did Roush Performance move to Shopify from?
Roush Performance moved from Magento 1 to Shopify Plus, according to Human Element.
What results did the Roush Performance Shopify Plus migration deliver?
Human Element reports that revenue rose 172%, conversions doubled and cart abandonment dropped by 50% after the migration and redesign.
Where is Human Element based?
Human Element is based in Ann Arbor, United States, and works in English.
Some sections on this page were written by ShopDigest AI from Human Element’s description and project images.